KCQs

The positive aspects of Nanosonics is that they have identified and unmet market. This means they don’t have any competitors, which makes it easier for their business to make a profit. It makes it extremely easy to make a profit and expand because they are allowed to put the price at whatever they like because they are not competing with any one for customers at the moment. Every company is not perfect; Nanosonics knows it is not perfect and doesn’t try to misleadingly promote their business or say the company is anything its not. Instead they hold countless meetings and go to countless conventions all over the world so that they can improve their brand. Some of the concerns and risks that are burdening Nanosonics relatively short history is manufacturing capacity, the work environment, intellectual property protection (Nanosonics: 2013, Pg. 35), the introduction of any type of competition, making sure their employees don’t leave to become a competitor, different currencies and the distribution of their products world wide. In the thirteen years that Nanosonics Limited have been operating they have accomplished some huge milestones for example forming Nanosonics Europe GmbH during August 2007 and forming Nanosonics Inc. during June 2011 in America (About us, 2012).  I believe that Nanosonics should not have tried to expand so much and try to establish themselves more in Australia but saying that they have been a big success over seas.  I suggest that Nanosonics should extend their research and design, and manufacture more then just Trophon EPR for example something that cleans hospitals and medical centers that does not mean cleaners have to clean them everyday.